History of iMove
iMove, formerly Infinite Pictures, is leveraging its core competency in panoramic media to deliver a new generation of Multiview Interactive Video. Its current technologies include interactive visualization software for both real and computer-generated environments.
In the 1980's, CTO David Ripley, PhD developed multimedia applications at the Sarnoff Research Center. In a ground-breaking project, "Palenque", Ripley and his team delivered one of the first interactive virtual tours of a Mayan ruin in Mexico. When Sarnoff Research Center was acquired by Intel, Ripley continued working for Intel in the area of Digital Video Interactive development.
Ripley formed iMove in 1995, and early work was concentrated on the development of SmoothMove Technology: a set of software tools to turn computer-generated models into photorealistic panoramas. Through a partnership with Autodesk that continues today, iMove delivers panoramic software in conjunction with the 3D Studio MAX 3D modeling program to help architects and multimedia designers create compelling visualization experiences for their clients.
SmoothMove technology is image rather than polygonal-based. The resulting panoramas are faster to create, more detailed, and a monumental advance in the creation of "real world" environments. While most computer data is stored "flat," a panorama created with SmoothMove technology can be opened in a viewer that removes distortions turning what were once flat images into an interactive sphere that allows viewers to "move" anywhere within the panorama.
Taking this technology a step further, iMove developed panoramic videos that link a series of panoramas together enabling the user to "tour" a computer-generated or photographed environment moving forwards, backwards, up and down, and zooming in and out.
iMove further applied SmoothMove Technology to the creation of photographic and video panoramas. The company developed the SVS-1000, the first commercial spherical video camera which captures full motion content in all directions, including up and down. The resulting 360° video streams let viewers choose what they want to see in a video motion picture - whether the sky above, the ground below, down a street, over a bridge, into a building or back to where they began.
Anticipating greater needs for interactivity, iMove developed technology to embed interactive hotspots within all of its media types. This greatly expanded the application of iMove media to tell stories, display data, and engage the user in e-commerce activity.
iMove's next step in providing Multiview Interactive Video adds an exciting new media type for the Internet and interactive television. Building on its history in interactive visualization, iMove is pushing a next-generation capability that enhances the user experience, creates a new way for producers to tell stories and sell products, and thrusts iMove to the forefront of new media technology.